HoYoFair

miHoYo Co., Ltd. is a Chinese video game developer founded in 2012 and headquartered in Shanghai. The company is best known for developing popular gacha games, including the Honkai series, Tears of Themis, Genshin Impact, and Zenless Zone Zero. Beyond video games, miHoYo has diversified its output, creating various products such as animated series, novels, comics, music, and merchandise. Following the global success of Genshin Impact, which became one of the highest-grossing mobile games of 2021, a global publishing brand named Cognosphere (trading as HoYoverse) was launched in 2022. HoYoverse was established to manage and expand miHoYo's content production and global publishing outside of China. HoYoverse is based in Singapore and has since conducted global operations under the brand, with offices in Montreal, Los Angeles, Tokyo, and Seoul.

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