PRIME
Prime Hydration, LLC is an American manufacturer of sports drinks, energy drinks, drink mixes and protein shakes owned by Congo LLC and Internet personalities Logan Paul and Olajide "KSI" Olatunji, who also promote the beverages.
Prime Hydration, the sports drink, was announced in January 2022, and became available in limited numbers from June 2022. The drink then became more widely available in late 2022 and early 2023, and was followed by a massive social media hype, causing limited availability in stores. Prime Hydration+ Sticks later followed, as well as Prime Energy cans. Sponsorship deals later followed with Arsenal F.C., FC Barcelona, Ultimate Fighting Championship and WWE, which have included limited edition bottle designs. Prime Protein was announced in January 2026.
From inception, the beverages caused controversy due to their levels of caffeine, electrolytes and added micronutrients, and have subsequently been banned in some schools. As of June 2025, the hydration drink has significantly declined in popularity since its 2023 heyday, and the energy cans and hydration sticks have been completely discontinued in some markets. Despite this, the drinks are still sold in major retailers and sponsorship deals with third-parties still remain.
Xander
- 2020-03-19T00:00:00.000000Z
U.S.S.O
- 2019-09-05T00:00:00.000000Z
Similar Artists